An Internet First and A Homegrown Brand – Pelican Essentials boasts of not being a normal furniture company: Pushpender Hudda and Shahnawaz Aalam were unhappy with the compromises they had to make between quality, affordability, and convenience while choosing furniture. They sensed the gap in the furniture industry and Pelican Essentials was born in January 2021!!
Furniture industry has never changed in decades. The way furniture is manufactured, marketed and distributed has remained the same and Pelican Essentials aims to challenge that. Their vision is to provide a better online furniture buying experience to Indian consumers.
Pelican Essentials develops its product designs from scratch. Not just the exterior design, but they go in depth and redesign the mechanisms, exploring new materials that could make the new age customer’s life easier. Their furniture comes in a box — intentionally designed this way to get to you faster. Each piece can be assembled and disassembled easily without any tools. The product’s longevity is one of the brand’s core focuses. The products hence come with a 10-year warranty. The brand has also made all their costs available to the end consumers, thus providing complete transparency. Pelican Essentials is the first company in India that provides open costing.
It therefore comes as no surprise that the brand in its 1st year recorded a sale of over 400 products with almost no returns. This is commendable for any new & premium furniture brand in India.
Pelican Essentials has created buzz for becoming the first Indian Brand to offer – SOFA IN A BOX and plans to expand its product line and its presence pan India by end of 2023.
Brand USP’s include
- India’s first no tools required furniture products
- India’s first sofa in a box
- 30 Day Trial period
- Free Delivery and Free Returns
- Same Day delivery in Bengaluru
- 7-10 days delivery in other cities (Other furniture brands may request up to 3months)
- Open Pricing
- Free Swatch Clothes
- Benefit of repurchasing any individual part of the product if need be