BoStreet, a binge worthy fashion brand – launched by Stargate Tech: Popular fashion-tech company, Stargate Tech launches BoStreet, a binge worthy women’s fashion brand. Stargate announced the brand launch along with launching its website and app this week and its first collection has over 1000 styles to choose from.
BoStreet, a bold, fun and edgy brand caters to the young fashion aficionados. BoStreet’s vision is to offer a curated collection of trendy styles from across the world. What sets the brand apart is the freshness and depth of its collection and curation. The brand is now all set to bring runway like styles straight to the rack at affordable prices for Gen-Z and early millennial shoppers. This is Stargate’s primary step towards creating a brand that the Gen-Z can reckon with and eventually become their go-to brand for everyday fashion. Shoppers can avail the products at an average price range of INR 599-1999.
BoStreet’s dresses and tops have already become a hit among buyers because of the trendiness & prices. The brand has launched its collection along with fashion staples like co-ords, trousers, t-shirts, denims, skirts and shorts for Gen-Z who are constantly looking for the latest trends and are always looking to experiment when it comes to online shopping. Like Stargate, BoStreet’s fashion mantra is – future fashion trends at accessible rates.
Kunal Abhishek, Co-Founder, Stargate Tech and BoStreet, said, “I’m elated to announce the launch of our new label, a high on fashion brand – BoStreet. We at Stargate believe that this new generation expresses their individuality through what they wear. They want to be trendy yet unique. So, with BoStreet we are creating a brand that strikes a perfect balance between inexpensive and stylish for our young buyers. Our motto is to make available runway like styles at the click of a button”.
BoStreet has been launched to cater to its new generation of consumers. The brand mirrors international styles keeping in tune with current trends and relevance to the Indian market making it a perfect option for Gen-Z who aspire to own international styles but have a limited budget. The brand has also launched its first collection on Myntra Stylecast. This collaboration marks BoStreets first tie up with a multi-brand ecommerce platform.
About BoStreet: BoStreet is a fashion destination for the young buyers of India with an aim to constantly bring the newest & trendiest fashion in the country at prices affordable for the young shoppers between the 18-22 age group. BoStreet aspires to bring a collection of styles which are unique, beyond basics with aesthetics & trends which please the Indian Generation-Z.
