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    Kainaat Arora reveals why Sanjay Dutt once advised her not to enter Bollywood

    Kainaat Arora reveals why Sanjay Dutt once advised her not to enter Bollywood

    ‘Imlie’ fame Sumbul Touqeer shares how she stays true to herself amid social media pressure

    ‘Imlie’ fame Sumbul Touqeer shares how she stays true to herself amid social media pressure

    ‘Yeh Rishta Kya Kehlata Hai’ actor Rahul Sharma reflects on how boldness is reshaping Indian television Television actor Rahul Sharma, who is currently seen playing the role of Anshuman in “Yeh Rishta Kya Kehlata Hai,” has shared his thoughts on the changing nature of TV content. He pointed out that boldness on television is on the rise, with shows becoming more experimental and less restrained than before. Sharma shared, “There’s no doubt that boldness has increased in films, on OTT platforms, and even on television. But somewhere, it has also started giving people a false impression — that being bold automatically makes you likable or popular. That if you’re bold, people will praise you, follow you, and give you attention. But the reality is, this often leads to objectification, especially for young girls entering the industry. And the boys who are seeing this narrative are also developing a skewed perspective — one where they’re respecting women less and objectifying them more.” He added, “Content reflects society, but now society is also being shaped heavily by content. The constant exposure to certain themes, be it extreme boldness, fast relationships, or dysfunction in families, is influencing young minds. They start believing that what they see is the norm. Parenting has also shifted; soft parenting is more common now. Children are growing up in a very different emotional environment. They are less tolerant, lack resistance, don’t have patience, and honestly, they don’t always understand what truly matters. They're easily influenced and emotionally fragile.” When asked whether audiences today are becoming overexposed—particularly to personal and emotional content onscreen, Rahul Sharma said he believes we are overstimulated in every aspect of life, constantly surrounded by an overwhelming amount of content, visuals, and opinions. “We are overexposed to everything. That’s one of the biggest issues. We’re constantly bombarded with content, visuals, and opinions, and it’s too much. This overexposure is making us impatient and intolerant.” “Yeh Rishta Kya Kehlata Hai,” which is produced under Rajan Shahi’s banner Director’s Kut Production, stars Rohit Purohit and Samridhii Shukla in the lead roles.

    ‘Yeh Rishta Kya Kehlata Hai’ actor Rahul Sharma reflects on how boldness is reshaping Indian television

    Disappointing for both of us, it shouldn’t have happened: Rahul on Pant’s run-out before lunch at Lord’s

    Disappointing for both of us, it shouldn’t have happened: Rahul on Pant’s run-out before lunch at Lord’s

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    Namibian female Cheetah Nabha succumbs to injuries

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Assam’s milk producer awarded for developing dairy cooperative eco-system

newsedgechd by newsedgechd
January 1, 2024
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The West Assam Milk Producers’ Co-operative Union Ltd (WAMUL) has been awarded by the Centre for its active participation and “superlative performance” in the development of dairy cooperative eco-system in Assam.

S.B. Bose, the Managing Director of WAMUL, on Sunday said: “It is an honour for the dairy farmers of Assam that WAMUL and our own brand Purabi Dairy is recognised and facilitated with the prestigious National Cooperative Dairy Federation of India (NCDFI) Limited e-market Award 2022-23 by Union Minister of Cooperation Amit Shah.”

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“Receiving this prestigious award reflects the collective efforts of the entire Purabi Dairy family. It reaffirms our commitment to providing a robust market for our dedicated dairy farmers and delivering quality products to our valued consumers,” he added.

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Bose also mentioned that they have taken up a mission to empower the farming community through innovative initiatives and contribute to the sustainable growth of the cooperative sector.

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The award ceremony was held in conjunction with the foundation stone laying event for NCDFI Limited’s headquarters in Gujrat’s Gandhinagar on Saturday.

In his speech, Shah urged all cooperatives to transition to 100 per cent bank transfers which incidentally has already been achieved by WAMUL which has been at the forefront in helping provide livelihood to around 30,000 dairy farmers under 700 dairy cooperatives from 9 districts of Assam.

The official said that as the largest dairy cooperative in the region, Purabi Dairy has ensured a year-round remunerative market for its dairy farmers along with quality-based value-added products to consumers. “For a holistic approach, Purabi Dairy has conducted workshops to train farmers in various allied activities, such as bee-keeping and honey harvesting, augmenting their income,” Bose said.

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